Shine Occupational Therapy

Working with kids between the ages of 5-14 with varying degrees of mental disability, the founders of Shine Occupational Therapy wanted a logo design and a brand guide that they key clientele would be able to relate with. A collaborative design approach was adopted to ensure that all the brand aspirations and key values were incorporated into the logo design and brand guide.

Hope, growth, support, energy, fun and access were all examples of values that the logo tries to encapsulate alongside the key logo ‘Help to Shine’.

While working with kids, Shine also works with local schools and is a professional practice liaising with other professionals in the industry. A balance is achieved between the playful and the professional through the use of colour, font and symbolism.