Gusty.

A unique blend of freeze dried fruits, vegetables and essential vitamins packed for people on the move is what Gusty is all about. The client sought to bring fun, energy and vibrancy to differentiate themselves from the extensive competition that already existing in the health foods market.

I was commissioned to create concepts for their brand mascot, packaging illustrations & designs, hand-illustrated iconography and marketing material that spoke to the clients target market.

This product aims to support the modern individuals busy lifestyle with an accessible, fresh and nutritious diet. Each illustration tells a story about the relationship between the mascot and the product. The overall packaging is simple yet playful and leaves enough room for the eye to rest.